Your business is as unique as you...
So we've created a program where you can create a unique fragrance that represents your business. This is branding through the experience of fragrance.
"A good fragrance is a really powerful cocktail of memories and emotion." Jeffery Stepakoff
This is an opportunity to brand your company in a memorable and unique way.
5% of what we see
2% of what we hear
1% of what we touch
35% of what we smell
Our sense of smell is processed by the limbic system of our brain which is located on the left side of our brain. This direct path to the emotional part of our brain means scent doesn't have to be processed or interpreted
Smell is used in branding because it increases the customers’ remembrance of the brand. Smell is the sense most linked to our emotional recollection. It can create instant connections between a brand and other memories. Neuromarketing studies show that 75% of emotions are triggered by smell. Smell is linked to pleasure and well-being, emotion, and memory. Therefore, it can influence customers’ emotional state and mood to make the customers more susceptible and even impact customer behavior.
Your business's history, customers, goals and the desired emotional response are all interpreted and translated into a scent that represents your brand and will help further your goals and aspirations.
Here's how our program works:
First, we'll schedule a one on one meeting. We can do this in person or via video call. The purpose of this meeting is to get to know your brand, your history, vision, goals, and what impact you want your brand to have on consumers.
Next, we'll take you through an online catalog of options specifically tailored to your brand.
From there, you get to mix and match fragrances to create your own brand sample flight. You choose how many 3 oz sample candles you'd like made (minimum of 2). Each sample candle is a flat rate of $15 - no matter what fragrances you choose or how many samples you order.
Then, we'll get to work creating unique scents for you brand, we'll let them cure and then ship them to you to experience. You'll also get a workbook to take notes on the candles to help you decide on your favorite.
Lastly, we'll meet one more time and go over your thoughts. From there, we can decide if you'd like to do further experimentation, or if you'd like to move forward and order full sized candles in your unique fragrance for your brand. You'll also choose colors for your lids, and the type of labels you'd like and we'll add your logo and any text.
The cost for each individual candle can vary slightly based on fragrance options, label types, and how many you order at once. They generally range from $16-$20 each, with a minimum first order of 10x.